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Future of Health: Dr. YouTube

By thomascrampton ⋅ April 23, 2009 ⋅ Post a comment

The Internet has become everyone’s number one source of health information - see chart - but what will the next level be?

How about:

eBay for doctors - You bid for their services and then rate them afterwards

Crowdsourcing data about new treatments? This is covered in a recent study by the California Healthcare Foundation looked at “The Wisdom of Patients: Healthcare meets online Social Media“.

Cure by Dr. YouTube -

“Mike Bonifer, author of GameChangers – Improvisation for Business in the Networked World, tells his personal story about Benign Paroxysmal Positional Vertigo (BPPV). Bonifer had come down with the illness, which is not terribly serious, at the same time as his accountant. But the two had completely different experiences in treating the ailment.

The accountant used the existing health system to get cured–he went to a number of different specialists, and spent $6,000, to get everything sorted out.

Bonifer Googled his symptoms for a few hours, and found a YouTube video of a treatment known as the Epley Maneuver. Then, in a move that will strike fear into the hearts of the insurance companies and malpractice-fearing physicians alike, he followed the instructions in the video and cured himself.”

(Bonifer anecdote from Fastcompany)

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Comments for “Future of Health: Dr. YouTube”

  • as a first step for an eBay for doctors, you can look to companies like Meiloo in Beijing http://www.meiloo.com
    it's not exactly an eBay for doctors, but they rate doctors based on patient reviews, and they offer a huge number of service providers in both Beijing and Shanghai.
    we did a brief profile of them here: http://www.asiahealthcareblog.com/2009/03/31/me...
  • Interesting post, very timely as I stumbled upon this [http://www.facebook.com/pages/medeguide/74918673230?ref=mf] courtesy of a contact in Bangkok.

    It's an online healthcare directory, apparently travel healthcare is set to be The Next Big Thing (!). I'm not convinced yet but it could be the next step from Googling symptoms and getting medical info from the web - 'the globalisation of healthcare", what do you think TC?
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...