Thomas Crampton

Next Beta: Social Media's Evolution, Globally

Can Davos socialize with the rest of us?

Dec 15, 2008

The World Economic Forum announced today in a YouTube video they will once again employ an extensive social media strategy to integrate people who do not make the trek up the Swiss Alps.

Last year the video answers on YouTube had more than 8 million views.

This year, the best YouTube-er will get a free ticket to join the world’s ultra-elite in Davos.

The two key elements of the World Economic Forum’s strategy:

1- YouTube/Davos

The Davos YouTube channel, in which attendees (like Bono) and non-participants, answer four questions:

* Are you confident that global growth will be restored in 2009?
* Will the environment lose out to the economy in 2009?
* Will the Obama administration improve the state of the world in 2009?
* Should company executives have a code of ethics similar to doctors and lawyers?

The answers will be incorporated in program at Davos, through broadcasting of the best videos. The person submitting the best video answer by January 10 will receive a free ticket to Davos.

2- Facebook

They will also ask questions over Facebook for the 120 million users of the social network. These questions will be multiple choice and yes/no questions.

In addition, Davos invites participation by:

Matthias Luefkens, who is in charge of the Forum’s 2.0 activities, details the strategy in the below video.

My questions:

1- Can Davos really socialize with the rest of us?

2- Is broad participation a contradiction with the idea of an exclusive gathering?

I will be speaking and blogging from Davos, so look forward to bringing readers of this blog as much as possible into the gathering. Any suggestions for my Davos strategy are most welcome!

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View Comments for “Can Davos socialize with the rest of us?”

  • Dear Sir, Mr. Thomas Crampton,

    I wish to bring to your notice a small error that can be corrected in your blog post. The Davos Debate at YouTube contest began on December 15, 2008 and ends on January 20, 2009, and not on 10th January as mentioned above. I hope the change is a CLICK away :)

    I'm participating in the contest. My video contribution approves, and answers Dr. Klaus Schwab’s (Founder and Executive Chairman of the World Economic Forum) question - Should company executives have a code of ethics similar to doctors and lawyers?

    Here’s the direct YouTube link -

    Video Contents:
    1. Introduction (Principal).
    2. Code of Ethics (similar to Doctors and Lawyers) for Business Leaders?
    3. That is?
    4. Why only Doctors and Lawyers?
    5. What do you think should be done, then?
    6. Introduction (Secondary, principal to The Universal Declaration of Employee Code of Ethics)
    a. Personal Integrity for Professional Trustworthiness.
    b. Efficient use of Resources
    c. Social Responsibility
    d. Focus on Real Assets and Real Jobs
    e. Education and Training
    7. Conclusion

    Do let me know if you find my video submission worthy to be published at your website, say for example in a blog post titled - Best of Davos Debates 2009.

    Suggestions for your Davos strategy:

    1. Focus on WEF's agenda (2009) as your blogging criterion.
    2. One-on-one video interviews with leaders, advocates, etc.

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