Thomas Crampton

Social Media in China and across Asia

Asia Accounts for 37% of World’s Tweets

Sep 23, 2010

Japan is one of the world’s top Twitter nations, but Asia more broadly accounts for a huge share of global Tweets.

Statistics are hard to chase down, but a company in Paris, Semiocast, did a study in which they found:

Users in Asia, mainly located in Japan, Indonesia and South Korea, account for 37% of tweets, a Semiocast study of 2.9 million messages has revealed. Asia is now the first and fastest growing region compared to the results published three months ago. The analysis additionally showed that the U.S. now only account for 25% of messages on Twitter, down from 30% in March 2010.

The study was conducted on messages gathered over a period of 24 hours, on June 22nd, 2010, to illustrate the capabilities of Semiocast API. Statistics were obtained by processing user-declared locations with Semiocast’s semantic multilingual tools, as very few tweets are actually geotagged (0.6% compared to 0.5% three months ago).

The figures broken down by regions are: Asia 37% up from 31.5% three months ago, North America 31% down from 36%, South America stable at 15%, Europe 14% down from 15%, Africa 1.5% up from 1%, Oceania stable at 1.5%. This study follows the United Nations statistic division’s classification, and therefore Indonesia is counted in Asia.

Japan is the first Asian Twitter nation, and second worldwide, with 18% of messages worldwide, up from 15% three months ago. These figures confirm Twitter’s sustained popularity in Japan.

Remarkably, Indonesia, with 12% of messages worldwide up from 10%, is the second Twitter nation in Asia, and now the third nation worldwide, overtaking Brazil. South Korea, the third Twitter nation in Asia, now enters the top 10 worldwide countries at the 7th position. More than 2% of messages are sent from South Korea, up from 1% three months ago.

India, the fourth Twitter nation in Asia, represents less than 1% of messages. The United States, where Twitter is headquartered, is still the first Twitter nation worldwide, with 25% of messages, dropping from 30% three months ago.

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