Thomas Crampton

Next Beta: Social Media's Evolution, Globally


Tourism Australia: Can Social Media Attract Visitors?

Jun 1, 2009

Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.) Some catching ideas: Australia, the movie One of

Normandy Madden

Mar 21, 2009

Normandy Madden

Normandy Madden reports about media and marketing developments in Greater China as a foreign correspondent and Asia Editor for the New York-based Ad Age Group. Normandy bases herself in the tranquillity of outlying Hong Kong village Shek O with her husband, voice-over artist Reuben M. Her passion for photography and travel is showcased on her

Kris Hoet

Mar 16, 2009

Kris Hoet

Despite the fact that Kris Hoet works for Microsoft and calls himself a geek marketer – he can’t be that uncool – he also blogs about his quest to own a 1965 Ford Mustang. From his base in Brussels he is Microsoft’s Digital Media Communications Manager and prior to this he worked for Kinepolis. Based

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