Thomas Crampton

Social Media in China and across Asia

Tourism Australia

Tourism Australia: Can Social Media Attract Visitors?

Jun 1, 2009

Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.) Some catching ideas: Australia, the movie One of

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