Jun 26, 2012
I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that
Mar 28, 2011
This infographic and below video were created by students of Michael Netzley at Singapore Management University. Nice work, @hicais, @mavechan, @sugerine and @trixiayong! Any of you interested in a summer internship at Ogilvy? Send me an email. More from Netzley’s students can be seen on the class wiki.
Mar 3, 2011
Stanford kindly asked me to speak on March 16 about social media in Asia. That week I will also visit Google, Facebook and a few other Internet companies in the valley. Please join the talk or let me know if anyone wants to meet up! China’s Social Media, a SPRIE Seminar Date: March 16, 201112:00
Mar 2, 2011
Six months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international equivalents. Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the infographic. They have also widened
Feb 28, 2011
This quick overview of why and how companies have used Social Media to engage with China’s online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy’s social media team. A version of this was published the February Shanghai Business Review. By Andrea Fenn When in the mid-2000s automobile brands like Volkswagen or Honda
Jan 9, 2011
I wrote the below article for China Business Review, the magazine of the US-China Business Council. I’d be interested in feedback from the readers of this blog! Tom As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. by Thomas Crampton Much has been written of late
Nov 15, 2010
As ever, our APAC social media team is in perpetual recruitment mode for great people. In particular, our Malaysia office is now looking for a great manager-level person for social media. Details below! Manager (360⁰ Digital Influence Division) The incumbent is someone who is interested in engaging people online, knows that listening is the first
Oct 18, 2010
Please enjoy this chart of Social Media Equivalents for South Korea, produced by our team in Seoul. I have already publishedthe Social Media equivalents charts we produced about: Vietnam, Japan and China. Inspired by our work in Asia, a non-Ogilvy bulls-eye was produced about Hungary. There are more on the way. As always, feedback welcome
Oct 12, 2010
My Hungarian is not very good, so I cannot read the text, but our Asia team’s bull-eye system of identifying social media equivalents has inspired Koronics Krisztián to create a Hungarian equivalent! I have already published some of our Social Media equivalents charts: Vietnam, Japan and China. Coming up soon: Korea! As ever, feedback welcome
Sep 28, 2010
I ran into Dr Gang Lu of Mobinode last week at the Social Media World Forum where he shared two interesting graphs published in June by DCCI. The first shows that the dominant activity online in China is now Social Media (apparently at the expense of people reading news, from the sharply declining yellow line.)
Sep 26, 2010
Last week at the Social Media World Forum in Singapore, Philip Lim of Agence France-Presse did a series of interviews, including one with me, about Social Media in Asia. The original AFP article, picked up by the Jakarta Globe, Channel News Asia, Yahoo News Asia and others, included a number of stats and other interesting
Sep 26, 2010
I have long been obsessed with differences between online cultures, so was very interested by a study from Nielsen that aims to quantify negativity of online reviewers across Asia. Their conclusion, that Chinese are more negative than anyone else in Asia, will not surprise anyone familiar with Chinese social media. Comments written by Chinese online
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
