Thomas Crampton

Social Media in China and across Asia

social media

Cannes Lions: Social Media Highlights

Jun 26, 2012

Cannes Lions: Social Media Highlights

I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that

Indonesia: The Next Big Thing in Digital

Mar 28, 2011

Indonesia: The Next Big Thing in Digital

This infographic and below video were created by students of Michael Netzley at Singapore Management University. Nice work, @hicais, @mavechan, @sugerine and @trixiayong! Any of you interested in a summer internship at Ogilvy? Send me an email. More from Netzley’s students can be seen on the class wiki.

Social Media Speech at Stanford on March 16

Mar 3, 2011

Social Media Speech at Stanford on March 16

Stanford kindly asked me to speak on March 16 about social media in Asia. That week I will also visit Google, Facebook and a few other Internet companies in the valley. Please join the talk or let me know if anyone wants to meet up! China’s Social Media, a SPRIE Seminar Date: March 16, 201112:00

Infographic: China’s Social Media Evolution

Mar 2, 2011

Infographic: China’s Social Media Evolution

Six months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international equivalents. Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the infographic. They have also widened

Social Media in China: Why and How

Feb 28, 2011

Social Media in China: Why and How

This quick overview of why and how companies have used Social Media to engage with China’s online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy’s social media team. A version of this was published the February Shanghai Business Review. By Andrea Fenn When in the mid-2000s automobile brands like Volkswagen or Honda

Social Media in China: The Same, but Different

Jan 9, 2011

Social Media in China: The Same, but Different

I wrote the below article for China Business Review, the magazine of the US-China Business Council. I’d be interested in feedback from the readers of this blog! Tom As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. by Thomas Crampton Much has been written of late

Job: Social Media Strategy in Malaysia

Nov 15, 2010

Job: Social Media Strategy in Malaysia

As ever, our APAC social media team is in perpetual recruitment mode for great people. In particular, our Malaysia office is now looking for a great manager-level person for social media. Details below! Manager (360⁰ Digital Influence Division) The incumbent is someone who is interested in engaging people online, knows that listening is the first

Infographic: Social Media Equivalents in Korea

Oct 18, 2010

Infographic: Social Media Equivalents in Korea

Please enjoy this chart of Social Media Equivalents for South Korea, produced by our team in Seoul. I have already publishedthe Social Media equivalents charts we produced about: Vietnam, Japan and China. Inspired by our work in Asia, a non-Ogilvy bulls-eye was produced about Hungary. There are more on the way. As always, feedback welcome

Infographic: Social Media Equivalents in Hungary

Oct 12, 2010

Infographic: Social Media Equivalents in Hungary

My Hungarian is not very good, so I cannot read the text, but our Asia team’s bull-eye system of identifying social media equivalents has inspired Koronics Krisztián to create a Hungarian equivalent! I have already published some of our Social Media equivalents charts: Vietnam, Japan and China. Coming up soon: Korea! As ever, feedback welcome

China: Social Media and User Content Now Dominate

Sep 28, 2010

China: Social Media and User Content Now Dominate

I ran into Dr Gang Lu of Mobinode last week at the Social Media World Forum where he shared two interesting graphs published in June by DCCI. The first shows that the dominant activity online in China is now Social Media (apparently at the expense of people reading news, from the sharply declining yellow line.)

AFP: “Asians muscling into social media world”

Sep 26, 2010

AFP: “Asians muscling into social media world”

Last week at the Social Media World Forum in Singapore, Philip Lim of Agence France-Presse did a series of interviews, including one with me, about Social Media in Asia. The original AFP article, picked up by the Jakarta Globe, Channel News Asia, Yahoo News Asia and others, included a number of stats and other interesting

Online Reviewers: Chinese Criticize, Koreans Praise

Sep 26, 2010

Online Reviewers: Chinese Criticize, Koreans Praise

I have long been obsessed with differences between online cultures, so was very interested by a study from Nielsen that aims to quantify negativity of online reviewers across Asia. Their conclusion, that Chinese are more negative than anyone else in Asia, will not surprise anyone familiar with Chinese social media. Comments written by Chinese online

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