Thomas Crampton

Social Media in China and across Asia

Social Media Strategy

Wikileaks: $100k Facebook Strategy for US Embassy Indonesia

Jan 26, 2011

Thanks to Wikileaks (via the Guardian) here’s a cable from the US Embassy in Jakarta describing and justifying their US$100k investment in a Facebook and other social media ahead of Obama’s visit. Interesting to see how they position it. The US Embassy in Jakarta built a fanbase on Facebook larger than the US State Department

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