Thomas Crampton

Social Media in China and across Asia

SIME

The Death of Email (yay!)

Jul 18, 2009

The Death of Email (yay!)

With the rising popularity of Instant messenger, Twitter-style status updates in social networks and other alternate forms of online communication, it is not surprising to see the continued decline of email usage among younger Internet users. I first came across the trend about 3 years ago or so at Ola Ahlvarsson’s SIME conference in Sweden,

Pelle Tornberg: Free vs Paid Newspapers

Nov 17, 2008

Pelle Tornberg, former CEO of the Sweden-based free newspaper giant Metro International, argues that free and paid newspapers both have a role moving forward. Paid newspapers, however, need to radically change their business model. Metro claims to be the largest newspaper in the world, with 70 daily editions in more than 100 major cities in

Kris Hoet: Difficulty of Blogging for Microsoft

Nov 14, 2008

Kris Hoet, who recently took over blogger relations for Microsoft in Europe, discusses: – The difficulty of running blogger relations (for any company). Too many companies use it as a broadcast medium rather than a social medium. – That said, even Kris has difficulties understanding how to distinguish between his own personal and professional blogs.

Are Tall Skinny Macchiatos Depressing?

Nov 13, 2008

Are Tall Skinny Macchiatos Depressing?

The endless coffee choices at Starbucks (or any other coffee shop) can depress consumers, according to a slide presented at SIME by Christophe Cauvy, digital director of McCann for Europe. The diagram is from Swarthmore professor Barry Schwartz. Increasing choice makes people happy up to a point, then turns negative. This recalls a conversation I

SIME: Obama’s election and social media

Nov 13, 2008

Just did a presentation at the Scandinavian Interactive Media Event conference here in Stockholm about how Barack Obama used social media to win the presidency. For those attending, here are links to some of the videos I highlighted.

SIME, Ola Ahlvarsson and Gianni Versace

Nov 11, 2008

SIME, Ola Ahlvarsson and Gianni Versace

To celebrate the start of this year’s SIME conference in Stockholm, a souvenir photo of organizer Ola Ahlvarsson demonstrating his highly developed fashion taste. The bag, found in Tianjin, China clearly came from the Versace shop. (Just read the writing on the bag slowly). Free advice: Don’t question Ola’s fashion sense to his face, he

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