Thomas Crampton

Social Media in China and across Asia

Orkut

Facebook’s India-Style Viral Curve In Brazil

Mar 15, 2011

Facebook’s India-Style Viral Curve In Brazil

If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction. Similar curves were seen, for example, when the once-dominant Friendster died in Indonesia, Thailand and Malaysia.

Facebook threatens Orkut in India

Apr 25, 2010

Facebook threatens Orkut in India

India has long been an Orkut holdout for Social Media dominance. Lately, however, Orkut’s lead is not looking so certain. Please consider the following three graphs. CONCLUSION: From below data, we can see a repetition of a trend that took place across SE Asia already. When people try out Facebook, they tend to make it

Orkut 3x bigger than Facebook in India

Feb 17, 2009

Orkut 3x bigger than Facebook in India

Latest research from ComScore about India is that Orkut beat Facebook in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category, Facebook.com. Facebook had 4 million visitors, up 150 percent versus year ago,

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