Thomas Crampton

Social Media in China and across Asia

Ogilvy

Jason Tan

Mar 8, 2011

Jason Tan

Jason is a new addition to the Ogilvy family having joined Neo@Ogilvy at the start of the year. Prior to Ogilvy, he was responsible for all digital planning and execution at Universal McCann Singapore, working on key accounts MasterCard, Microsoft, Sony Pictures and AIA. In his four years at UM, he has also worked across

Keen Yim

Mar 8, 2011

Keen Yim

Keen Yim focuses on leveraging Ogilvy’s group resources to help international brands succeed in China. Keen leads Ogilvy’s newly established Engagement Planning Division, a unit with one mission. To help clients optimise their communication through an in-depth understanding of today’s multiple digital touch points. Enabling search marketing, social media, and content strategy to come together

Nguyen Quynh Trang

Mar 8, 2011

Nguyen Quynh Trang

Since joining T&A Ogilvy in 2008, Trang has quickly demonstrated her capability and competence in the areas of PR and account management. After more than 2 years and a half working in the Client Services department, Trang is now independently responsible for leading a group of 6 experts to serve technology clients, including well-known brand

Vednarayan Sirdeshpande

Mar 8, 2011

Vednarayan Sirdeshpande

Ved leads Digital Strategy at OgilvyOne Mumbai. Over the last 4 years at OgilvyOne, he has been instrumental in stewardship of key brands like Vodafone, Hindustan Unilever, IBM, The Economist, Tata Motors, Diageo and Cadbury. Ved has a strong understanding on how the entire digital ecosystem operates and hence, is able to develop distinctive digital strategies, solutions

Yat Siu

Mar 8, 2011

Yat Siu

Yat Siu is Founder and Chief Executive Officer of Outblaze, the first company to tap the market demand for multi-lingual community-oriented Internet messaging services. In 1998, Outblaze pioneered the provision of multi-lingual online community services that allowed other companies to offer such services to their users without having to develop or buy expensive platforms themselves.

Infographic: China’s Social Media Evolution

Mar 2, 2011

Infographic: China’s Social Media Evolution

Six months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international equivalents. Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the infographic. They have also widened

Social Media in China: Why and How

Feb 28, 2011

Social Media in China: Why and How

This quick overview of why and how companies have used Social Media to engage with China’s online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy’s social media team. A version of this was published the February Shanghai Business Review. By Andrea Fenn When in the mid-2000s automobile brands like Volkswagen or Honda

Social Media Jobs in Asia: Groupon, Ogilvy, AFP and Bangkok

Feb 11, 2011

Social Media Jobs in Asia: Groupon, Ogilvy, AFP and Bangkok

UPDATE (Feb 18): We now have seven spots open for our Social Media team in Australia. To celebrate the new year, here’s a few great Social Media jobs in APAC. OgilvyHiring for Social Media is almost a full time task in my day job running Ogilvy’s social media for APAC. This week alone, I have

Job: Social Media Strategy in Malaysia

Nov 15, 2010

Job: Social Media Strategy in Malaysia

As ever, our APAC social media team is in perpetual recruitment mode for great people. In particular, our Malaysia office is now looking for a great manager-level person for social media. Details below! Manager (360⁰ Digital Influence Division) The incumbent is someone who is interested in engaging people online, knows that listening is the first

Social Media: Chinese Love To Engage

Aug 15, 2010

OgilvyOne Connected View more presentations from Ogilvy China.  My colleagues in OgilvyOne China recently released OgilvyOne Connected, a report that may surprise those not aware of the incredible levels of engagement within China’s Social Media. The intention was to look at how Chinese consumers use Social Media to interact, both with each other and with

How To: Use Foursquare for Business

Aug 14, 2010

Ogilvy On: How To Use Foursquare for Business View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. Here are the slides from the latest presentation by our team at Ogilvy, presented as part of the series done with The Wall Street Journal and GoToWebinar on Social Media for Business.

How big is Social Media? (A video interview)

Jun 10, 2010

While in Sydney last week to chair the Web 3.0 conference, Sam North in the Ogilvy office cornered me for a “Red Chair” interview about the future of Social Media. We spoke about the evolution of Social Media and how companies should assess whether to get involved.

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