Thomas Crampton

Social Media in China and across Asia

MTV

Lee Brenner

Jun 6, 2009

Lee Brenner

From his base in Washington D.C Lee Brenner is executive producer of IMPACT, the Myspace political initiative. As his first project with MySpace, Brenner spearheaded a partnership with MTV, leading to the online interactive political engagement forums of the 2008 Presidential election. He was formerly a senior editorial producer at CNN. Brenner has a B.A.

MTV: Internet kills the Video Star

Oct 30, 2008

MTV: Internet kills the Video Star

If video killed the radio star, this week the Internet just killed the VJ. I just had a great nostalgic moment playing the Buggles’ “Video Killed the Radio Star” on the new MTV Internet platform that was launched on Tuesday. The platform is intended to counteract YouTube’s defacto dominance as the best place to find

CASBAA: Bill Roedy of MTV International

Oct 29, 2008

CASBAA: Bill Roedy of MTV International

Running notes from on stage interview of Bill Roedy, CEO and Chairman MTV International. LOCALIZATION“MTV launched into localized content ‘back before it was cool’”.“At the time, this was controversial because of opening local offices, transponders and all the expense. Now the local strategy has hooked us into many centers of cool around the world.” “Our

Michael Wolf

May 29, 2008

Michael Wolf

Michael Wolf former president and former COO of MTV Networks who before that headed McKinsey’s Global Media and Entertainment Practice. Wolf wrote The Entertainment Economy: How Media Forces Are Transforming Our Lives (1999).

Michael Wolf: Join an Attacker or a Defender?

May 29, 2008

Until January 2007, Michael Wolf was president and COO of MTV Networks and before that lead partner in McKinsey’s global media and entertainment practice. He is also author of The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives. I saw Michael at TechTalk Menorca shortly after his non-compete clause from MTV expired. Should Michael

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