Interesting research report from McKinsey & Company about the wealthy consumers of China. In addition to concluding that 80 percent of China’s wealthy are below the age of 45 – think about that for a second! – they also demarcated seven kinds of wealthy Chinese consumers.

An annual survey of Chinese consumers by McKinsey took time to highlight the power of Social Media in China. China really is a global-standard country in terms of involvement in Social Media by consumers. The landscape is, of course, radically different from other countries due to government censorship policies, but Chinese are incredibly involved in

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Michael Wolf former president and former COO of MTV Networks who before that headed McKinsey’s Global Media and Entertainment Practice. Wolf wrote The Entertainment Economy: How Media Forces Are Transforming Our Lives (1999).