Thomas Crampton

Social Media in China and across Asia

India

Facebook’s India-Style Viral Curve In Brazil

Mar 15, 2011

Facebook’s India-Style Viral Curve In Brazil

If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction. Similar curves were seen, for example, when the once-dominant Friendster died in Indonesia, Thailand and Malaysia.

Facebook threatens Orkut in India

Apr 25, 2010

Facebook threatens Orkut in India

India has long been an Orkut holdout for Social Media dominance. Lately, however, Orkut’s lead is not looking so certain. Please consider the following three graphs. CONCLUSION: From below data, we can see a repetition of a trend that took place across SE Asia already. When people try out Facebook, they tend to make it

Orkut 3x bigger than Facebook in India

Feb 17, 2009

Orkut 3x bigger than Facebook in India

Latest research from ComScore about India is that Orkut beat Facebook in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category, Facebook.com. Facebook had 4 million visitors, up 150 percent versus year ago,

Mail Today

Apr 7, 2008

Mail Today

The Mail Today is a 48-page compact size newspaper first printed in Delhi, Gurgaon and Noida on November 16 2007, with a print run of 110,000 copies. Targeting India’s emergent middle class, the newspaper is based around a subscription model and has the same fonts and feel as the Daily Mail. The Daily Mail’s owner,

Thomas Jacob on Mail Today’s launch into India’s booming newspaper market

Apr 3, 2008

Thomas Jacob on Mail Today’s launch into India’s booming newspaper market

Thomas Jacob, Singapore-based International Development Director of Associated Newspapers, described Mail Today, a newly launched JV newspaper in India to the IFRA conference today. For more on India’s newspaper market, see the video/posting I did with Raju Narisetti of Mint, another newly launched Indian newspaper. A large British publisher Daily Mail and General Trust, is

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