Thomas Crampton

Social Media in China and across Asia

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Updated: Facebook Asia Stats Infographic

May 10, 2012

Facebook in Asia

As part of the ongoing project I started on the growth of Facebook in Asia, here is the latest update. You can download high resolution versions of these images by clicking on them or via slideshare. Enjoy!

Facebook IPO: China features throughout

Feb 1, 2012

Facebook IPO: China features throughout

Facebook may be blocked in China, but the world’s most populous nation features throughout Facebook’s IPO prospectus filed last night to the Securities and Exchange Commission. Here are the references (my comments in bold): Facebook sees China’s social networks as key competitors We face significant competition in almost every aspect of our business, including from

Facebook cracks deal in Vietnam

Apr 6, 2011

Facebook cracks deal in Vietnam

Facebook, which has been blocked on-and-off in Vietnam, has just signed an agreement with FPT Corporation becoming a Preferred Developer Program Consultant. This partnership will cover the promotions and selling of ads for Facebook in Vietnam. It will also include involvement in development of the official mobile application for the Vietnamese market, according to an

Indonesia: The Next Big Thing in Digital

Mar 28, 2011

Indonesia: The Next Big Thing in Digital

This infographic and below video were created by students of Michael Netzley at Singapore Management University. Nice work, @hicais, @mavechan, @sugerine and @trixiayong! Any of you interested in a summer internship at Ogilvy? Send me an email. More from Netzley’s students can be seen on the class wiki.

Will Facebook kill the corporate website?

Mar 27, 2011

Will Facebook kill the corporate website?

Had an interesting discussion with Jamie Yap of ZDNet who wrote about whether Facebook will kill the corporate website. Some points we discussed (as quoted by Jamie): This tide of corporations flocking to the social media platform to capitalize on its massive user base, and Facebook’s push to promote its e-commerce capabilities through its Credits

Introducing Asia’s 5th Largest Nation: Facebook

Mar 25, 2011

Introducing Asia’s 5th Largest Nation: Facebook

An infographic produced by our social media team to show how Facebook now dominates Asia. Click here for a larger version. Enjoy!

Facebook’s India-Style Viral Curve In Brazil

Mar 15, 2011

Facebook’s India-Style Viral Curve In Brazil

If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction. Similar curves were seen, for example, when the once-dominant Friendster died in Indonesia, Thailand and Malaysia.

Fastest growing nation on Facebook? China!

Feb 27, 2011

Fastest growing nation on Facebook? China!

The world’s largest social network may be blocked in the world’s most populous nation but – according to the latest stats from Social Bakers – China has been the fastest growing Facebook nation over the last three months. Before attacking the messenger, Social Bake is a highly credible source of statistics on Facebook, which is

China Social Networks: Cool Girls to Hipsters

Feb 24, 2011

Facebook holds sway as the default social network in many parts of the world across all Internet demographics. In China, where Facebook is blocked, a handful of homegrown social networks attract segmented audiences, ranging from upmarket urban youth to university students and migrant workers. While the world’s big focus these days is on Renren preparing

Facebook and China (or Irrelevant)

Feb 20, 2011

Facebook and China (or Irrelevant)

Never really one to share comics, but this one touches on two key parts of my team’s work: Facebook and China. According to Dilbert, that makes relevant. Being described as “relevant” by Dilbert may be something to worry about!

Wikileaks: $100k Facebook Strategy for US Embassy Indonesia

Jan 26, 2011

Thanks to Wikileaks (via the Guardian) here’s a cable from the US Embassy in Jakarta describing and justifying their US$100k investment in a Facebook and other social media ahead of Obama’s visit. Interesting to see how they position it. The US Embassy in Jakarta built a fanbase on Facebook larger than the US State Department

David Kirkpatrick: The Facebook Effect

May 19, 2010

I recently met up with David Kirkpatrick to discuss his upcoming book on Facebook. In the below video, he identified three things you might not know about Facebook: 1- Identity. Facebook doesn’t want to be a website, but the identity infrastructure of the Internet. In time, Facebook has the potential to pose a threat to the

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