Sep 26, 2010
I have long been obsessed with differences between online cultures, so was very interested by a study from Nielsen that aims to quantify negativity of online reviewers across Asia. Their conclusion, that Chinese are more negative than anyone else in Asia, will not surprise anyone familiar with Chinese social media. Comments written by Chinese online
Sep 20, 2010
While attending the World Economic Forum in Tianjin last week, I took part many great discussions, including several about online video and Social Media in China. Among others, I spoke with the founder of Tudou, Gary Wang, and the founder of YouKu, Victor Koo. Although often described as “YouTube copycats in China”, both Wang and
Sep 16, 2010
Flattered to notice that my blog has made it into the Power 150, a ranking run by Ad Age of the best marketing blogs on the web. They use a range of metrics to determine the rankings.
Sep 8, 2010
China’s mobile Internet users may be overwhelmingly male (89.1%), but research from Analysys shows that the number of women browsing on their phones has jumped from 5.1% of mobile phone surfers in 2009 to 10.9% in 2010. China is, of course, the world’s largest mobile phone market, meaning that a gender shift this swift will
Aug 25, 2010
Our China Social Media team put together this infographic to explain some of China’s Social Media equivalents. Any major categories or companies missing? Put your suggestions below in comments.
Aug 18, 2010
Twitter clones are all the rage these days in China, but operating a Social Media platform can be tough in the country that blocks Twitter along with YouTube, Facebook, Slideshare and others. David Liu runs one of the China-based, Twitter-like platforms, WoZai, so I asked him how he will break out from the pack of
Aug 17, 2010
Like many other foreign Social Media platforms, Foursquare is blocked in China. (Check out Herdict to see what is blocked.) The result is that people visiting with a non-China phone, such as me, can easily become mayor of many locations. That said, there are locally created options for people in China who are eager to
Aug 15, 2010
OgilvyOne Connected View more presentations from Ogilvy China. My colleagues in OgilvyOne China recently released OgilvyOne Connected, a report that may surprise those not aware of the incredible levels of engagement within China’s Social Media. The intention was to look at how Chinese consumers use Social Media to interact, both with each other and with
Jul 13, 2010
WARNING: This posting will likely interest only people working within Social Media in China. The China International Public Relations Association produced a set of rules and recommendations that has been trickling through China’s media and Internet in various reports. We decided to do a full translation of the guidelines (Below). Some highlights relating to what
Jul 9, 2010
This video on Social Media in APAC was created for a recent internal meeting of our regional Digital Influence team. Below is a transcript of the statistics. Enjoy! Asia is a diverse continent with different cultures, different languages, and different levels of economic development. One of the most exciting differences today, however, is the difference
Jun 16, 2010
The consultancy Roland Berger and CIC have put together an interesting report on how Social Media affects Chinese consumers. They looked at the impact on Chinese consumers of information gathered about brands and products through Social Media channels such as online message boards, blogs and video sites, etc. As mentioned many times on this blog,
May 13, 2010
Synovate released an interesting study that shows how much time Chinese youth spend on the Internet vs TV vs newspapers. Not surprisingly TV, Internet and Mobile dominate. The Internet beats wins in all cities from tier 1 to tier 5, losing out to TV and mobile in rural China.
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
