Thomas Crampton

Social Media in China and across Asia

China

China’s Online Dating Booms, To Reduce Choice

May 8, 2012

China’s Online Dating Booms, To Reduce Choice

In contrast to online dating in the United States and Europe – where people turn to the Internet to increase choice – Evan Osnos writes in The New Yorker this week about how Chinese netizens use dating sites to narrow their choices. “I once watched a twenty-three-year-old woman search for dates in Beijing, where there

10 Predictions for China’s Internet in 2011

Mar 29, 2011

10 Predictions for China’s Internet in 2011

Been meaning to post this list of prediction for China’s Internet from Dick Wei of JP Morgan for a while. Although published in January, all the predictions look valid still in late March! Any predictions you would add (or change)? (1) eCommerce to see wider adoption, driven by convenience, lower-price alternatives to traditional retail, and

Infographic: China’s Social Media Evolution

Mar 2, 2011

Infographic: China’s Social Media Evolution

Six months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international equivalents. Since then, new social media platforms have become relevant – on both sides of the Great Firewall – and so the team reworked the infographic. They have also widened

Social Media in China: Why and How

Feb 28, 2011

Social Media in China: Why and How

This quick overview of why and how companies have used Social Media to engage with China’s online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy’s social media team. A version of this was published the February Shanghai Business Review. By Andrea Fenn When in the mid-2000s automobile brands like Volkswagen or Honda

Fastest growing nation on Facebook? China!

Feb 27, 2011

Fastest growing nation on Facebook? China!

The world’s largest social network may be blocked in the world’s most populous nation but – according to the latest stats from Social Bakers – China has been the fastest growing Facebook nation over the last three months. Before attacking the messenger, Social Bake is a highly credible source of statistics on Facebook, which is

China Social Networks: Cool Girls to Hipsters

Feb 24, 2011

Facebook holds sway as the default social network in many parts of the world across all Internet demographics. In China, where Facebook is blocked, a handful of homegrown social networks attract segmented audiences, ranging from upmarket urban youth to university students and migrant workers. While the world’s big focus these days is on Renren preparing

Will Egypt Kill Sina Weibo?

Feb 22, 2011

Will Egypt Kill Sina Weibo?

Ongoing unrest in the Arab world already prompted China’s government to limit news on the unrest and filter searches and Tweets. Beyond censorship, these actions now may have financial impact on China’s most prominent Internet properties. Deutsche Bank last night downgraded their outlook for Sina, based on potential government action against Sina Weibo. Although filtered,

Facebook and China (or Irrelevant)

Feb 20, 2011

Facebook and China (or Irrelevant)

Never really one to share comics, but this one touches on two key parts of my team’s work: Facebook and China. According to Dilbert, that makes relevant. Being described as “relevant” by Dilbert may be something to worry about!

Social Media in China: The Same, but Different

Jan 9, 2011

Social Media in China: The Same, but Different

I wrote the below article for China Business Review, the magazine of the US-China Business Council. I’d be interested in feedback from the readers of this blog! Tom As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. by Thomas Crampton Much has been written of late

Gary Wang of Tudou: China’s Video Future is Mobile

Oct 16, 2010

In a recent conversation with Gary Wang, founder of Tudou one of China’s YouTube-like video sites, he spoke about recent trends in online video. The future will rely highly on mobile and tablet devices, Gary said (see video below for more details), while adding that Tudou is currently working to make the entire video library

Chinese Mobile Phones and Fashion

Oct 6, 2010

Chinese Mobile Phones and Fashion

Of those living in China’s first tier cities, one third replace their phones because they feel they are not trendy anymore. A few minutes on the streets of Beijing or Shanghai confirms the affection Chinese consumers have for the latest mobile phone, but it is interesting to see research supporting the observation. This is from

China: Social Media and User Content Now Dominate

Sep 28, 2010

China: Social Media and User Content Now Dominate

I ran into Dr Gang Lu of Mobinode last week at the Social Media World Forum where he shared two interesting graphs published in June by DCCI. The first shows that the dominant activity online in China is now Social Media (apparently at the expense of people reading news, from the sharply declining yellow line.)

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