Thomas Crampton

Next Beta: Social Media's Evolution, Globally


Group Buying: Australia Loves Bargains

Feb 23, 2011

Group Buying: Australia Loves Bargains

Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year, according to a recent report in The Australian. Nielsen recently gave an overview of this fast-growing sector, including the above chart. Recent news highlights: In January, Yahoo!7 Acquired Spreets for $40m. Cudo are

Mondays at 5pm: Australians Go Online

Sep 20, 2010

Mondays at 5pm: Australians Go Online

Nielsen recently released their latest look at the Internet in Australia. Interestingly, Australian online engagement peaks on Mondays and the peak time (all days) is 5pm. While the trough of engagement on Saturdays reflects my personal Internet habits, I was surprised by the peak on Monday. Perhaps people catching up on email (and gossip from

How big is Social Media? (A video interview)

Jun 10, 2010

While in Sydney last week to chair the Web 3.0 conference, Sam North in the Ogilvy office cornered me for a “Red Chair” interview about the future of Social Media. We spoke about the evolution of Social Media and how companies should assess whether to get involved.

Trusting Google and Facebook with Privacy

Jun 7, 2010

Trusting Google and Facebook with Privacy

While in Australia last week, I spoke with Phil Dobbie from the Twisted Wire blog on about privacy in the era of Google and Facebook. Here’s is the podcast Phil produced from our discussion. Those quoted in the podcase include:Stilgherrian, a ZDNet Australia blogger who quit Facebook last weekThomas Crampton, Asia-Pac director of 360

Tweet and Surf: Social Media Job in Sydney

Mar 11, 2010

Like to Surf after you Tweet? This may be the job for you! Our Social Media team in Sydney is looking to expand soonest. We are also looking for people in Hong Kong and Singapore, for those markets please email me directly at thomas.crampton at ogilvy dot com. We need a Digital Influence Analyst in

Tourism Australia: Can Social Media Attract Visitors?

Jun 1, 2009

Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.) Some catching ideas: Australia, the movie One of

Sydney surf report gains global audience

Mar 31, 2009

Sydney surf report gains global audience is an excellent example of what would otherwise be a small and local business that now has a global audience. All this based on a weather report and thanks to the Internet. Rebecca Simpson – a colleague who is one of the thousands of Aussie expats tuning in daily – explains: The founder, Uge

Did Aussies Betray Cadbury Gorilla?

Mar 30, 2009

The Cadbury Gorilla advertisement has become an advertising industry icon. A Gorilla (actually, actor Garon Michael in Gorillla suit) appears on screen to play drums for Phil Collins’ “In the Air Tonight”. For details on the 27-layered animatronic suit (whatever that means) check out the Wikipedia entry. The ad broke ground for a number of

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