Asia Media Journal
Should you read The Asia Media Journal?
Today my tour of English language publishing in Asia brings us Mike Savage, editor of The Asia Media Journal, explaining why we should read his publication.
Mike has covered media for more than ten years, including six years in Britain before coming out to Hong Kong about four years ago.
His publication, which covers developments about the media in Asia, differentiates itself through depth of coverage, Mike said. The publication is closely associated with Media Partners Asia, a consultancy that specializes in analyzing Asian media markets. They put out thick publications on a range of topics. They have a sister site: Media Research Asia.
While the publication comes out about four times per year, Mike updates The Asia Media Journal blog regularly.
Not convinced? See video for more.
Asia Media Journal seeks media reporter
Mike Savage, editor of The Asia Media Journal wants to hire a business journalist interested in writing about media to join him on the magazine.
Based in Hong Kong, The Asia Media Journal is a publication put out by Media Partners Asia, an Asia-wide media consultancy. They have a sister site: Media Research Asia.
As described by Mike, the right journalist will have a good portfolio covering both features and analysis.
Interested?
Contact:
Mike Savage, Editor
The Asia Media Journal
Dir: +852 2815 8715
Tel: +852 2815 8710
Fax: +852 2815 8730
mike a t media-partners-asia dot com
Media Partners Asia Limited,
Suite 205, 2/F The Centre Mark,
287-299 Queen’s Road Central, Hong Kong
Media Partners Asia
Future of Media in Asia - blogosphere reacts
Thanks to the blogosphere, we have a full audio recording and blog reactions to last week’s sold out lunch on the Future of Media in Asia.
Audio blogger Matthew Driskill recorded a full version of the event on his blog, The View from Here
Why Newspapers can start Online TV
The event started with Felix Soh, director of the Singapore Straits Times’ Razor TV project, giving the first-ever public overview of soon-to-be-launched service.
Blogger Rebecca MacKinnon asked Felix Soh why it was that his newspaper, the Straits Times, is launching an online TV station rather than a Singapore TV station.
Mike Savage of Asia Media Journal blogged the response given by Ivy Wong, COO of tvb.com, the website of Hong Kong television giant TVB:
It’s easier for a publisher to jump into online TV, Wong explained, because there’s little danger of cannibalizing existing revenues. For a TV company, the shift is a little trickier – something that TVB for instance, as a dominant TV player, is still trying to figure out.
The challenge faced by existing media players as they adapt to the digital world was a theme that resonated throughout the lunch.
Financial Times’ “Third Way” for online charging
Angela Mackay, executive director of the Financial Times’ Asia operations who also sits on the FT board, spoke about the “third way” approach that the newspaper has taken with their website.
Instead of charging upfront, the ft.com incrementally asks for information once users start using the site regularly. If you are an FT addict, they will start to charge you.
Advertising’s Digital Divide
Any media company’s hopes for digital ad spend immediately making up for offline losses were dashed by Torie Henderson, Hong Kong Managing Director of OMD International. Torie said that while digital budgets are increasing, many advertising clients remain reluctant to commit huge portions of their budgets to online video and other innovative platforms.
Future Search Trends
Anna Chan, the head of search for Asia Pacific at Universal McCann, spoke about how search will be getting more all-encompassing, with images, text and video all mixed together. She also said that search-related advertising has been growing fast.
Many thanks to the Society of Publisher in Asia, Asia Digital Marketing Association and Foreign Correspondents’ Club of Hong Kong for co-sponsoring this event.
Update: Matt Eaton wrote in Marketing wrote about the FT.com’s “third way” between offering a free website and charging.
Mike Savage
Mike Savage, editor of Asia Media Journal, has covered media for more than ten years, including six years in Britain before coming out to Hong Kong about four years ago.
The Asia Media Journal covers developments about the media in Asia and differentiates itself through depth of coverage, Mike said. The publication is closely associated with Media Partners Asia, a consultancy that specializes in analyzing Asian media markets. They put out thick publications on a range of topics.
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