Dec 13, 2009
Nielsen did a series of maps about Tiger Woods’ standing in Social Media. Calling it a “Brand Association Map“, Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger.
Nielsen has further details on what happened.
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
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