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social media

Tiger Woods’s Social Media Standing

By thomascrampton ⋅ December 13, 2009 ⋅ Post a comment

Nielsen did a series of maps about Tiger Woods’ standing in Social Media. Calling it a “Brand Association Map“, Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger.

Nielsen has further details on what happened.


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Comments for “Tiger Woods’s Social Media Standing”

  • Te second chart looks like what you get when you put a firehose in an echo chamber.

    Somehow I don't think IMG are going to do very well in the Social Media rankings.
  • Richard S Crampton
    Very clear, easily digestible, descriptive comparison with changes & contrasts that stand out.
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...