Coke on Wednesday, Red Bull on Weekends

Jun 9, 2010

Social media monitoring occasionally reveals interesting habits within society, such the increased number of conversations on Wednesday by people saying how they need energy, so will drink a Coke. Halfway through the week, they must be flagging in energy.

How did we generate these graphs? Using the Radian6 social media monitoring tool for English-language conversations online. As for Red Bull, it is not surprising to see conversations about the clubbing drink to peak on weekends.

Discussion

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View Comments for “Coke on Wednesday, Red Bull on Weekends”

Jon

Some refreshing insight here :D
Daan

That's funny, because over here in the Netherlands people tend to drink Red Bull mainly when they're working - as opposed to in the weekend. It's also very popular under school going teenagers (starting their day with a Red Bull).
Miguelliner

Wow!!! Slow down cowboy. For every single brand I monitor there are spikes on Wednesday. It is just the day with more online activity.
Thomas Crampton

Howdy, cowboy! If all brands go up on Wednesdays, why doesn't Red Bull? We do an awful lot of brand monitoring also and see many different patterns for search and conversation across different markets. Some have the most conversation on weekends some at the end of the week and some on Wednesdays.
Miguelliner

Red Bull also produces small spikes on Wednesday, not as big as the weekend ones, so there is pattern there. However, Coke's pattern is very similar to those produced by brands in very different markets. It would be really cool if Radian6 provides averages between mentions and daily traffic, instead of total mentions, so we get a more significant view of the buzz.

I have also experienced Wednesdays, Fridays, and weekends (in this order) to be the busiest days, obviously it depends a lot on the nature of the product and the audience.

Regards Thomas, very nice blog!