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Asia Social Media Stats: The Video!
This video on Social Media in APAC was created for a recent internal meeting of our regional Digital Influence team. Below is a transcript of the statistics. Enjoy!
Asia is a diverse continent with different cultures, different languages, and different levels of economic development. One of the most exciting differences today, however, is the difference in digital ecosystems.
Countries with a similar level of development can have extremely different ways of approaching the Internet. In Korea, broadband connections are available virtually everywhere, while Japan’s Internet population is highly reliant on mobile.
Strong digital ecosystems are not only present in the most developed countries in Asia. In fact, Indonesia will soon overtake the United Kingdom as the second largest Facebook population in the world.
The average youth in China has more friends online than offline, while Australia has one of the highest levels of social media engagement in the world. Australians spend an average of 6 hours and 52 minutes a month on Social Media.
Most of China’s social media users are spread across three main social media Websites: Kaixin (30 million accounts), Renren (40 million accounts), and QQ (376 million accounts).
Chinese netizens use domestic social media rather than international versions like Facebook primarily due to government blockage of foreign social media, but also cultural preferences.
In Asia, Internet life is highly mobile:
· Vietnam had an 846 percent growth of mobile Internet users in 2009.
· In Japan, 84.3 percent of the population goes on the Internet with a mobile phone.
· In Taiwan, 73.3 percent of mobile Internet users have 3G.
· The population of smartphone owners in Hong Kong is 48.6 percent.
Asia’s social media sites also have diverse source of revenue. In contrast to Facebook, the primary revenue source for many Asia social media sites is the sale of virtual items online.
Facebook, QQ, Mixi, and Cyworld collectively generate $392 million (USD) in revenue a year from the sale of virtual goods in the Asian online market.
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
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