Thomas Crampton

Social Media in China and across Asia

Vednarayan Sirdeshpande

Vednarayan Sirdeshpande

Ved leads Digital Strategy at OgilvyOne Mumbai. Over the last 4 years at OgilvyOne, he has been instrumental in stewardship of key brands like Vodafone, Hindustan Unilever, IBM, The Economist, Tata Motors, Diageo and Cadbury.

Ved has a strong understanding on how the entire digital ecosystem operates and hence, is able to develop distinctive digital strategies, solutions on the collaborative media space, research, campaign analytics and CRM strategies to ensure core brand values and personality is at the heart of everything.

Ved was named the Young Tiger of Ogilvy India 2009, the only person from the digital discipline for this elite programme, to be groomed as the future managers of Ogilvy India.

He’s recent recognitions were:

•Gold at the 2010 Effie Awards for Vodafone Zoozoos in the Internet Advertising category
•Gold at the Asian Marketing Effectiveness awards 2010 for Vodafone Zoozoos in the Interactive Marketing category.
•Bronze at the IBM Global Best Practices Awards May 2008 for the PureXML Brand

He used to be a professional cricketer representing Karnataka (his native state/province) both at the State and University level. Ogilvy India cricket team, has given him a platform to pursue & keep this passion alive.

Video games, when it comes to this particular passion, you can compare him to a kid in a candy shop. He’s a hardcore gamer, virtually on all platforms – PC, Playstation, Wii, Mobile

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