Paul Ginocchio of Deutsche Bank

Met Paul Ginocchio of Deutsche Bank, one of the last newspaper analysts in the United States, at IFRA’s Publish Asia 2008 conference, where he gave some great thoughts about the strengths and weaknesses of online companies joining with dotcoms.

He has been Deutsche Bank‘s Publishing & Advertising analyst since 2003 and currently covers newspapers, yellow pages, magazine publishers, advertising agencies and marketing services (16 total companies,7 newspaper operators, was 10 until a year and half ago…)

Previously he covered European business services out of London for Deutsche Bank for 4 years and prior to Deutsche Bank, worked for Price Waterhouse (Chicago & London) in Valuation Services for 4 years. He has an MBA from Indiana University, BA in economics from North Carolina State and is based in San Francisco.

One of the best parts of his presentation, however, was the long caveat he offered (Perhaps in reaction to angry newspaper employees?):

“I have never worked for a newspaper company, my clients are investors in newspaper companies and other media. Public companies give us very little information on individual newspapers, so I tend to use company or industry-wide information. I have a large market, US bias, due to my coverage universe. My knowledge is nearly 100% based on what is happening in the US market. I am positively biased towards newspapers as I make my living covering them; I do not want them to fade away.”

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