Michael Darragh leads Ogilvy PR Worldwide’s 360° Digital Influence practice in China. He has 12 years’ digital communications experience in Asia, Australia and Europe.

Since joining Ogilvy PR/Shanghai in 2006 the company has twice been awarded Best Use of Digital at the PR Week Asia Awards for SCMP.com (2007) and Pond’s (2009) and was recently nominated for an Asian Marketing Effectiveness award, also for Pond’s . In 2008 he was awarded a Highly Commended for Public Relations in WPP’s coveted Atticus Awards.

At Ogilvy PR/Shanghai his team has worked with adidas, the Australian Government, Goodyear, Intel, Johnnie Walker, Louis Vuitton, Pfizer, Presence Switzerland, ProChile, State Grid, Unilever and Vans.