Jenna is a Regional Strategy Director with the 360° Digital Influence Group at Ogilvy, based in Hong Kong. Her past experience spans technology and B2B sectors, having recently developed social media strategies for Intel Corporation, Cisco Systems and Adobe Systems.
In addition, Jenna has focused a large amount of time on helping luxury brands leverage social media and online Word of Mouth in Asia-Pacific.
Before moving to Hong Kong, Jenna worked out of Ogilvy’s San Francisco office where she led the four-time award-winning Intel Insider program, a group of online influencers ranging from parenting and lifestyle blogs to consumer technology bloggers.
In her work with Ogilvy, Jenna has also worked on digital crisis communications, advising BP on building a social media strategy from scratch during its crisis in the Gulf of Mexico in 2010.
Prior to joining Ogilvy, Jenna was an account manager at Page One Public Relations, where she led social media marketing programs for enterprise technology startups.
Jenna contributes to the 360° Digital Influence Blog, Fresh Influence, as well as the Asia Digital Map, and is the author of Communicating Sense, a blog on social media marketing and Web 2.0. She has a Bachelor’s degree in History, Literature and the Arts from Stanford University and is an avid food blogger in her spare time.