Freda joined Era Ogilvy Public Relations in July 2004.
As a group account director, Freda is responsible for strategic consultancy, strategy development, media relations, crisis preparedness, and overall account management for semiconductor, PC-related, and Internet clients.

With more that 12 years of experience in public relations and marketing communications, she is well educated about the IT industry and is knowledgeable about the supple chain of the electronics industry.

Before joining Era Ogilvy, Freda served a PR and marcom functions in Advanced Semiconductor Engineering (ASE), the world’s largest IC packaging