Thomas Crampton

Social Media in China and across Asia

Ella Chan

Ella Chan

Ella Chan is the SVP and National Group Director for Ogilvy Public Relations Worldwide China, she started her marketing communication career with Bates China in 1993 and focused on brand, trade and channel communication for BAT and Heineken.

Currently, Ella oversees the Diageo (Johnnie Walker), Mary Kay, VF Corporation(LEE & The North Face), Reebok China accounts.

Prior to joining Ogilvy PR/Shanghai, Ella joined Street Furniture Company in 1995 and was in charged of the marketing for PRC, Hong Kong, Thailand and South Korea.

In 1996, she joined Leo Burnett and oversaw the sports and consumer communication across a spectrum of international and local clients such as Marlboro, Coca-Cola, P&G, Heinz, Carlsbery, Kelon, BMW, Disney and McDonalds.

In 2000, she was made Head of the PRC Marketing Services of Leo Burnett, stationed in Shanghai. She joined JWT-Rave as Director of Client Service in 2001 and was appointed Managing Director in 2002.

Ella was responsible for new business development and marketing communication programs, specializing in fashion and lifestyle brand. Over the years, Ella has developed extensive experience in managing integrated marketing campaigns, digital influence, as well as large scale event management.

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