As PR and Digital Strategist of Ogilvy Public Relations Manila, Donnah leads the development of Digital Influence and effective communications strategy for corporate and consumer campaigns.
She doubles as 360 Planner, and is a key member of the pitch team responsible for fifteen 2010 business wins, converting 40% pitch ratio in 2009 to 80% in 2010.
A believer of creative effectiveness, Donnah was integral to driving the business growth of existing accounts such Pond’s Philippines, arresting the decline of a shrinking category, at the same time was part of the strategy team that won a Silver in the 2009 Cannes Lions for Pond’s “Siren”.
This is Donnah’s third return to Ogilvy, the first two being in OgilvyOne as CRM account manager and Senior Digital Account Manager in 2003 and 2008, wherein she implemented a solid marketing campaign that helped keep Sun Life Philippines afloat during the recession as other insurance companies plummeted in sales. Other highlights include increasing the business value of CRM programs Nestle Club and MyNokia , which was essential to growing the OgilvyOne business.
On weekends, Donnah holds creative writing classes for elementary students and manages her clothes business, Dorothydress. Donnah holds a Bachelor of Arts degree in Communication Arts from Ateneo de Manila University.