Thomas Crampton

Social Media in China and across Asia

Brian Giesen

Brian Giesen

Brian is an award-winning, founding member of Ogilvy’s 360 Degree Digital Influence group and passionate word of mouth marketing practitioner. Brian’s main blog is http://www.asiadigitalmap.com.

Since receiving the blessing of the Australian Department of Immigration & Citizenship to enter the country, Brian has developed and lead the 360° Digital Influence team at Ogilvy Public Relations Worldwide/Sydney.

Brian’s team of Digital Influence Strategists use the power of personal media, technology, and public relations to create comprehensive digital and word of mouth strategies for clients – including IBM, Fosters, Microsoft, Tourism Australia, Engineers Australia, TED Prize, Lance Armstrong Foundation , Sanofi-Aventis, and more. Brian speaks regularly on the state of social media in Australia and Asia Pacific, and has appeared at AdTech 2010, AdKnowledge, Frocomm, Web 3.0 Summit, the Public Relations Institute of Australia (PRIA), Future of Influence, andothers. In addition, Brian has conducted Webinars as part of an “Executive’s Guide to Social Media” partnership with the Wall Street Journal Asia which routinely receive more than 2,000 attendees each.

Brian’s previous roles at Ogilvy PR give him unusually strong perspective of the total digital landscape. As interactive marketing manager, Brian developed a deep expertise and passion in search marketing, interactive advertising, email marketing and digital PR programmes.

Prior to joining Ogilvy PR, Brian was a legislative aide for U.S. Representative Jay W. Johnson where he advised on issues of technology, education and telecommunications.

Brian holds a B.A. in Political Science from the University of Wisconsin – Madison.

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