Annabel is a Digital Analyst in Ogilvy’s 360 Digital Influence team in Sydney.

Annabel is one of the first Australians to be recruited via Twitter. Annabel joined the Ogilvy team in August, 2009, while completing her Bachelor degree in Public Relations and Organisational Communication at Charles Sturt University. It was during the end of her studies that her tweet was spotted by an Ogilvy employee and she was hired to join the DI team.

Since starting at Ogilvy, Annabel has worked across the Technology, Consumer, B2B, Health , Public Affairs and B2C sectors for clients including IBM, Microsoft, the Department of Climate Change, Tourism NSW, KFC and VB. Annabel first became interested in social media marketing when learning the skills of public relations at university. She believes that social networks are a space that cannot be ignored when an organisation is seeking to communicate with their publics and has a particular interest in monitoring this space for issues and crisis management.

Annabel is a fully qualified travel agent with previous experience working as a wholesale travel specialist for The Travel Corporation.

Annabel is also an Account Co-ordinator for Howorth , an Ogilvy Public Relations Worldwide company.