Thomas Crampton

Next Beta: Social Media's Evolution, Globally

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China Social Media Landscape, 2015
China Social Media Landscape, 2015
10 Books That Best Explain Social Media
10 Books That Best Explain Social Media
Brand newsroom checklist
Brand newsroom checklist

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Recruiting via Sina Weibo

Sep 2, 2011

Recruiting via Sina Weibo

One of the biggest challenges facing our fast-growing social media team is finding the best talent out there. We have rarely resorted to recruiters, instead preferring to use social media. My colleague in Beijing, Jeremy Webb, created this flowchart to help in his search for talent. Posted on Sina Weibo, China’s largest Twitter-like platform, he

Ogilvy on Facebook Commerce: The slides

Jul 28, 2011

Ogilvy on Facebook Commerce: The slides

Following the discussions on this blog, we recently held our latest Wall Street Journal social media training on Facebook Commerce. Below find a slideshare of the full deck, plus our latest version of the popular slide on F-Commerce providers. If you are a provider of F-Commerce platforms, feel free to leave your website below in

E-Commerce to F-Commerce: The Webinar

Jul 5, 2011

E-Commerce to F-Commerce: The Webinar

Over the last few weeks, I have been diving into the topic of F-Commerce, or Facebook Commerce. Much of this is in preparation for a training that our team will be doing with The Wall Street Journal in a few weeks. Space is limited: wsj-asia.com/webinar Here are the details, please join! With 139 million users

Google+, a reset button for Facebook

Jun 30, 2011

Google+, a reset button for Facebook

A snap reaction to Google+ after using it for a day. I like (or +1, I should say): Google+ has felt like a refreshing reset from Facebook. (h/t to Jennifer 8. Lee for the reset concept) My Facebook friend’s list is filled with many people whom I barely know. The people popping up on Google+

Jobs: Social Media for Amazon in Beijing

Jun 28, 2011

Jobs: Social Media for Amazon in Beijing

A note from a friend and former colleague who just joined Amazon in Seattle: In Social we are hiring 5 new developers. Positions for these technically minded individuals are open at levels – ranging from managing developers to software development engineers. These positions are based in Beijing. The Social Media team and the Deals team

Mobile Internet in China: Nokia vs iPhone vs Android

Jun 27, 2011

Mobile Internet in China: Nokia vs iPhone vs Android

This graph shows the amount of Internet surfing done in China, according to device. It is interesting to note: – How Nokia still dominates in terms of the number of devices surfing the Internet. – How quickly iOs and Android have become top-5 devices for Internet searching and surfing. The next version of this graph

US Tweets China Air Pollution, Again

Jun 23, 2011

US Tweets China Air Pollution, Again

Following on the success of the US Embassy Twitter feed on the air pollution, BeijingAir, the US Consulate in Guangzhou this month followed suit, with Guangzhou_Air. Launched with little fanfare last week, the US Consulate has installed air quality monitoring equipment that now Tweets at 9am and 2pm each day. Why is the US government

Facebook: Benchmark of F-Commerce Services

Jun 22, 2011

Facebook: Benchmark of F-Commerce Services

UPDATE: Image above has been updated on July 28, 2011. Please leave comments or additions on the more recent posting. One of my recent obsessions is social commerce, the idea of shared shopping experiences online. On a global basis, Facebook has been leading the charge with socializing commerce in stores (check-ins at retailers) and online

Job: Writing at Facebook

May 16, 2011

Job: Writing at Facebook

Fed up with writing for newspapers? This just in from Facebook: Marketing Communications Copywriter Every day, Facebook is altering the way people communicate and share information. 500 million people use Facebook to connect and share with people, causes and brands they care about. The reach and engagement on Facebook make it an outstanding marketing platform

Volunteer at the Po Leung Kuk orphanage

May 15, 2011

Do you live in Hong Kong? Consider volunteering some time at the Po Leung Kuk orphanage. Having been involved in helping the children of the Po Leung Kuk orphanage for nearly 11 years now, I can assure you that the rewards are huge. They may be Hong Kong’s neediest children, but they are also some

Doobie Brothers in Hong Kong!

May 11, 2011

Doobie Brothers in Hong Kong!

This year, the ball that I co-chair features the Doobie Brothers. It is our 10th anniversary, so we are taking over the largest hall of the Convention Center. (The room where Britain handed sovereignty over to China.) The response to the band has been incredible, with a huge portion of tickets sold already! Not only

How to: Use the iPad for Business

May 9, 2011

How to: Use the iPad for Business

This Thursday we will have another one of our Social Media trainings done in association with The Wall Street Journal. Please join! Date: Thursday, May 12 Time: 12 noon Hong Kong (GMT +8) Where: Online Register for the free Webinar Now. With the Apple iPad at the core of the growth, the tablet industry is

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