Thomas Crampton

Next Beta: Social Media's Evolution, Globally

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China Social Media Landscape, 2015
China Social Media Landscape, 2015
10 Books That Best Explain Social Media
10 Books That Best Explain Social Media
Brand newsroom checklist
Brand newsroom checklist

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How To: Win a Cyber Lion at CannesLions

Jun 27, 2012

How To: Win a Cyber Lion at CannesLions

At the Cannes Lions, I met up with Ian Tait, who was jury president for the Cyber Lions. Ian, who recently joined Google from Weiden + Kennedy, is best know for his groundbreaking work with the Old Spice campaigns. In this video he talks about this year’s best entries and what will win next year.

Cannes Lions: Social Media Highlights

Jun 26, 2012

Cannes Lions: Social Media Highlights

I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that

Alain de Botton: The next Mark Zuckerberg will be a philosopher

Jun 21, 2012

Alain de Botton: The next Mark Zuckerberg will be a philosopher

I caught up with philosopher and author Alain de Botton at the Cannes Lions, shortly after his presentation. Among other interesting assertions, de Botton sees the future in companies finding ways to sell things that are higher up Maslow’s hierarchy of needs. Instead of pandering to base desires, successful companies (and advertising) will find ways

Photo: This year’s Cannes Lions Goody Bag

Jun 17, 2012

Photo: This year’s Cannes Lions Goody Bag

As I prepare to start a week at the Cannes Lions advertising festival, here is the obligatory Goody Bag shot. The canvas bag was mainly filled with simple paper event flyers, a few research papers. Do the contents say something about creativity? Bonus image: Cannes this afternoon. Stunning weather.

Role of Mobile Phones in China Commerce

Jun 11, 2012

Role of Mobile Phones in China Commerce

TNS recently shared their latest Mobile Life study about global behaviors and mobile phones. Drawing research into behaviors, motivations and priorities of 48,000 people in 58 countries, the study offers a great comparative view of how mobile phones are used around the world. There are many sections to choose from, but I found the “mobile

Asif Kapadia on making the film Senna

Jun 10, 2012

Asif Kapadia on making the film Senna

Spent a few days hanging out in Kyoto with a fun and fascinating storyteller, film director Asif Kapadia. Asif has directed a number of films, most notably Senna, about Formula 1 driver Ayrton Senna. I knew little about Senna, but loved the film. The entire film is made from archival footage of Senna and much

Why I look forward to Cannes

Jun 8, 2012

Why I look forward to Cannes

I am headed to Cannes advertising festival in 9 days and am very much looking forward to the experience. The Lions International Festival of Creativity is the world’s highest profile gathering of the marketing and advertising industry. I am honored to be speaking there on how crucial an understanding of social media is for young

Facebook’s India challenge

May 16, 2012

Facebook’s India challenge

Very nice piece by Ansuya Harjani of CNBC on Facebook’s challenges in India. As she quoted me in the article, India epitomizes the challenge facing Facebook across Asia. The world’s biggest social network may have explosive growth in many countries, but they still have not managed to monetize it. Facebook’s average revenue per person in

Facebook in Asia Infographic by AFP

May 16, 2012

Facebook in Asia Infographic by AFP

John Saeki of Agence France-Presse just created this infographic on Facebook in Asia, some of it with statistics we compiled for our version. I really like the circle in the top right corner to express Facebook penetration and the line along the bottom expressing rank.

Job Opportunities: Social@Ogilvy Asia

May 13, 2012

Job Opportunities: Social@Ogilvy Asia

We have a number of openings in our team, this one is fairly senior and quite urgent. We are also looking for people elsewhere in the region. Let us know if you are interested. To get an idea about our team dynamic, you can look at this YouTube video. Send a CV and cover letter

Updated: Facebook Asia Stats Infographic

May 10, 2012

Facebook in Asia

As part of the ongoing project I started on the growth of Facebook in Asia, here is the latest update. You can download high resolution versions of these images by clicking on them or via slideshare. Enjoy!

China’s Online Dating Booms, To Reduce Choice

May 8, 2012

China’s Online Dating Booms, To Reduce Choice

In contrast to online dating in the United States and Europe – where people turn to the Internet to increase choice – Evan Osnos writes in The New Yorker this week about how Chinese netizens use dating sites to narrow their choices. “I once watched a twenty-three-year-old woman search for dates in Beijing, where there

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