Face-To-Face Beats Social Media

Jun 29, 2010

Category: Ogilvy Tags:

This week a large portion of our Asia-Pacific Social Media team came to Hong Kong for a summit gathering.

It has been exciting to see the progress the markets have made over the last year and get a close look at the work in the pipeline. Already flooded with demand from companies, organizations and individuals seeking help in Social Media, our team look set to see continued explosive growth.

More exciting than that, however, has been watching the team dynamic grow and deepen in a way that would not be possible in any context outside of a face-to-face meeting.

I may preach about the power of Social Media, but it is self-evident from this meeting that face-to-face meetings retain value that cannot – yet – be attained through digital communication.

Social Media will, however, be a key way to sustain and deepen these bonds.

That said, we have been using Social Media to share our meeting with team members who could not make it on: Live video via Ustream, photos on Flickr, all documents and presentations put the team Wiki, Twitter hashtag #360di and also offering tips on Foursquare.

How do the attendees feel about the meeting? Here’s a Tweet:

Discussion

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View Comments for “Face-To-Face Beats Social Media”

pontingroy

social media is one type of the interaction with each other and this is the good medium for the promoting and the transmission .
mobile signal booster
Chad Blenkin

I agree with your statement "face-to-face meetings retain value that cannot - yet - be attained through digital communication.".

However I ask how many of you met face to face prior to this meeting? Did social make the initial introductions?
icanewfriend

Social Media is a facilitator for one-to-one social interaction, not a replacement for it.
Christopherldecker

This is a great post! I think it is critical we understand how to effectively utilize social media, as it is shaping the way we communicate, but I also feel we need to remember the very root of communication - talking face to face. The fact that we can have face to face meetings about social media is a truly great thing!