Ogilvy

Oops! Twitter Reveals My New Job

Twitter inadvertantly revealed my new job tonight - ahead of the official announcement - after I mentioned the news while speaking on a panel at the Council of Public Relations Firms in Hong Kong.

(There’s history here: The microblog earlier playing a role in nearly ending my marriage.)

As Cynthiamania tweeted, I have signed up to join OgilvyPR as Asia regional director of Digital Influence 360.

Led by Chris Graves, OgilvyPR is the industry’s strongest Asia team, and the digital team, led by John Bell in the US, has been at the forefront of developing tools and techniques for companies embracing the social web.

What is my job?

1- Build Community - Advocate, train and grow the digital community within Ogilvy.

2- Build Business - Win business regionally by advising new and existing clients on digital strategies.

3- Build Reputation - Develop Ogilvy’s “thought leadership” through blogging, writing and speaking about digital.

Why am I so excited about this job?

This role combines my two great passions: Asia and digital. I spent more than a decade reporting on Asia and the last five years immersed in digital.

It also fits my objective in leaving newspapers: Build businesses using the revolutionary tools offered by the Internet.

The Internet changed communication more than Gutenberg’s moveable type. For the first time in history, anyone with a phone line and computer could instantly publish to the world.

Now, however, there’s a new and growing digital divide between those companies relying on static websites and those embracing social media.

The world is speaking. Join us.

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Technorati Tags: Chris Graves, John Bell, Ogilvy, Ogilvypr