Thomas Crampton

Social Media in China and across Asia

My Life: Journalism to Digital Strategy

Jun 16, 2009

I was asked to address an OECD gathering in Paris about my transition from journalism to digital strategy, focusing on my experiences within a traditional media company and the way it dealt with the transition to digital. I could not make the trip, so will share this video with them when they meet later this week.

Comments and thoughts very welcome!

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Thomas Crampton

Thomas Crampton
About: Thomas Crampton worked as a correspondent for the _INTERNATIONAL HERALD TRIBUNE_ and_THE NEW YORK TIMES_ for more than a decade, reporting from five... [Learn more]

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  • Klara Bokor

    Great video!
    You say the multis should pay more attention to twitter, blogs, twitter and other very democratic types of social media, but isn't it like asking a nineteen century railway company to invent planes? They are not prepared.
    What is even more disturbing: the basic difference is that the traditional media says stories because it want sell them, you guys say stories, because you want to tell them. Parralels that never meet.

  • jebuff

    Fascinating.
    I have the image of you very calmly advising the captains of the old media ships "Iceberg, dead ahead", but nobody on deck is hearing you.
    Your own professional experience shows how one reporter can adapt, but what about the industry as a whole? Behind the well-outed 'death of newspapers' story, there's a huge crisis in ad revenue, but the old groups still pretend to the outside world that they can somehow carry their old structures and overheads across to digital without a complete overhaul.
    When the industry shareholders get wind of this, that the "crisis in journalism" has wider implications going to the core of media companies, then the perceived value, and the stock prices, of big groups, including my former employer and your current one, and going to tank like savings and loan stocks did last year.
    Wonder how many media CEOs & CFOs have quietly re-enforced their golden parachutes over the last 24 months? How many will announce their early retirements over the next 12? (Having suddenly realized how much more time they'd like to spend with their families.)
    The form of your video really pushes the envelope, amusing but on the edge of distraction.
    I too love the little wave from the flight check-in desk lady at the end.
    Sorry we won't get a chance to meet in Paris. Next time!

  • tony paul

    Tom - Just excellent. Good luck - though this presentation makes clear that you won't need it.

    Tony Paul

  • That was absolutely brilliant. I loved that multi-tasking talking-while-checking-in vibe and I found your personal take on journalism, media and digital era interesting.

    Being in the process, I think we tend to overlook just how fundamental the change we're going through is. Seeing it through your eyes, and people who have made the transition from "old" to "new" media gives what we're doing a whole different perspective.

  • Thanks, Fons!

    @John: Yes, filmed it entirely myself with my N95 as I was rushing (late) to catch my flight. Look forward to trying out the newest Nokia N97 soon!

  • A very nice summary, Tom. And at the end the cute ground staff waving. That was real TV!

  • Very interesting video, Thomas, and good reflections on the challenges journalists and traditional news media meet in the age of social media.
    I am particularly impressed by how you recorded it in such an articulate and calm way while moving around in Hong Kong's airport. Did you film it yourself with your mobile phone?

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