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Ulf Ekberg: Ace of Base’s Online Music Strategy
Ulf Ekberg, lead singer of Ace of Base, explains the radical idea behind the band’s new website.
Although Ace of Base made the Guinness Book of World Records for the most copies of debut album sold, but now they plan to give away their music for free.
Fans can download all the band’s new music for free from the website. So where does the money come in? The band sells - for $4.99 - versions of the songs that have all the tracks and are remixable. In other words, Ace of Base if encouraging fans to download and remix their music.
There are no CDs involved in the process and no record companies. Is this the future of music sales?
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