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Media

TimeOut comes to Hong Kong

By thomascrampton ⋅ February 1, 2008 ⋅ Post a comment

Picture 8

No word on the exact launch date, but they have a website url. This will be a challenge for HK Magazine, BC Magazine and the other events magazines of Hong Kong.

UPDATE: Matt Eaton has written a couple good articles for Marketing – Interactive on the launch.

Eaton names some names:

Desiree Au, former editor of the South China Morning Post’s Post Magazine has been appointed publisher of TimeOut.

Former Post Magazine staffer Paul Kay has been named editor.

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Media

Discussion

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  1. Its about time Hong Kong had a proper city mag.

    Posted by Ethan Ronen | February 3, 2008, 11:21 pm

  2. Yes! This will wake up HK, BC and the other mags.

    Posted by HK reader | February 4, 2008, 8:15 pm

  3. Launch date is now set for April, but looking around this place, I’d be surprised if it happens!

    Posted by insider | February 12, 2008, 1:59 am

  4. I have heard that TimeOut will be published weekly and sold from newsstands for a price between 15 to 25HKD.

    The arrival of TimeOut comes about 2 years after U magazine launched in Hong Kong (for the Chinese-language market) with a model based on TimeOut.

    Can a second TimeOut exist in Hong Kong?

    Posted by Thomas Crampton | February 13, 2008, 12:05 am

  5. Update:

    Sources say:
    * Time Out is filled with ex-SCMP staffers.
    * It will sell for $18 an issue
    * Bi-weekly
    * Their rate card has begun circulating.

    Still the question: Will people buy it regularly?

    Posted by thomascrampton | February 26, 2008, 2:57 am

  6. I have great hopes on TimeOut! I hope that they can serve as a cultural events curator and a great culture critic! Most magazines in HK has no cultural criticism, or they are just extremely superficial, binary-style ones(Good/Bad, without good reasons). However, I see a great challenge TimeOut has to face, that is to get under the skin of HK culture and gain approval by the general public(not just the pretentious tasteful middle class).
    Save us TimeOut, if you can! Push us towards a La Modiva in Hong Kong!

    Posted by rykky | February 26, 2008, 9:57 am

  7. going to be launched in late april

    Posted by littleoslo | April 9, 2008, 7:22 am

  8. TOHK will launch on April 23

    They also have a facebook page, visit it at http://www.facebook.com/group.php?gid=8297624546&ref=share

    Posted by Ann Onymous | April 22, 2008, 4:49 am

  9. could you please send me a free timeout magazine if you have one with lifestyles of hong kong thankyou email me first pamela gregson.

    Posted by pamela gregson | May 17, 2008, 7:19 am

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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...