Comments on: Old Media’s Effect on Reputation and Action http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/ Social Media in China and across Asia Wed, 08 Feb 2012 19:20:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Shri http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/comment-page-1/#comment-2836 Shri Tue, 27 May 2008 06:15:08 +0000 http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/#comment-2836 Here's one more good article for you. http://www.abc.net.au/unleashed/stories/s2186777.htm Lonnie - If you every pitch to Nike or their agency. Ask them to to try and find who Nike's CEO is, using Google. ( http://www.google.com/search?q=nike+ceo ). Reputation management 101. Here’s one more good article for you.

http://www.abc.net.au/unleashed/stories/s2186777.htm

Lonnie – If you every pitch to Nike or their agency. Ask them to to try and find who Nike’s CEO is, using Google. ( http://www.google.com/search?q=nike+ceo ). Reputation management 101.

]]> By: Anon http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/comment-page-1/#comment-2834 Anon Tue, 27 May 2008 05:56:46 +0000 http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/#comment-2834 A MUST video watch in my opinion, for every person who is trying to peek into the future and predict what will happen. http://epic.makingithappen.co.uk/ A MUST video watch in my opinion, for every person who is trying to peek into the future and predict what will happen.

http://epic.makingithappen.co.uk/

]]> By: lonnie B Hodge http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/comment-page-1/#comment-2819 lonnie B Hodge Mon, 26 May 2008 18:20:50 +0000 http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/#comment-2819 Postscript: I remember, not so very long ago, that the IHT was my way out of expats syndrome and culturally induced ennui. Writers like Royko, Buchwald, Barry made the next day in a remote area, where shopping for intellectually stimulating events was a 7-11 like experience, worth looking forward to... One of my clients still does a big business in EDGAR filings, but it is fast being replaced by RSS and Micro-blogging... I noticed today that my favorite source of China News the China Digital Times has even embraced Twitter to keep up with current habits and likely to leverage the power of the postings on Google and Technorati indexes. The clippings of old are the today's tweets... Postscript:

I remember, not so very long ago, that the IHT was my way out of expats syndrome and culturally induced ennui. Writers like Royko, Buchwald, Barry made the next day in a remote area, where shopping for intellectually stimulating events was a 7-11 like experience, worth looking forward to…

One of my clients still does a big business in EDGAR filings, but it is fast being replaced by RSS and Micro-blogging…

I noticed today that my favorite source of China News the China Digital Times has even embraced Twitter to keep up with current habits and likely to leverage the power of the postings on Google and Technorati indexes. The clippings of old are the today’s tweets…

]]> By: lonnie B Hodge http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/comment-page-1/#comment-2816 lonnie B Hodge Mon, 26 May 2008 17:43:33 +0000 http://www.thomascrampton.com/media/old-medias-effect-on-reputation-and-action/#comment-2816 I recently demonstrated to a large traditional PR company that a few simple digital adjustments to a news release could drive a story to the top spot in both Google and yahoo! news as well the organic listings in less than a week. The results of my demo remain some four weeks later. With Google and Baidu still allowing BBS and Forum postings to drive search page results for virtually anything reputation management should be a major concern to companies who do not know how to keep themselves out of harms way or in the good graces of top engines.... In the insult to injury category: there are actually web sites devoted to teaching netizens how to destroy a competitor's rankings and reputation online. Media and advertising companies will have to get up to speed,and quickly, on digital strategies or find themselves unable to maintain expensive branding work they have done for clients. I recently demonstrated to a large traditional PR company that a few simple digital adjustments to a news release could drive a story to the top spot in both Google and yahoo! news as well the organic listings in less than a week. The results of my demo remain some four weeks later.

With Google and Baidu still allowing BBS and Forum postings to drive search page results for virtually anything reputation management should be a major concern to companies who do not know how to keep themselves out of harms way or in the good graces of top engines….

In the insult to injury category: there are actually web sites devoted to teaching netizens how to destroy a competitor’s rankings and reputation online. Media and advertising companies will have to get up to speed,and quickly, on digital strategies or find themselves unable to maintain expensive branding work they have done for clients.

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