Muse Magazine, Hong Kong

A publication on Hong Kong’s cultural scene launched in February 2007. On sale in bookstores and select newsstands, the magazine’s cover price of 50 HKD is intended to give the publication value and encourage subscriptions. From the monthly print run of around 8,000 copies per month, the magazine reached 1,000 paid subscriptions and several hundred copies sold on newsstands by March 2008.