Kevin Huang

Thomas Crampton

China, Internet and new media seen from Asia

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Profile:

Founder and CEO, Pixel Media

Nationality: Malaysian

Based: Hong Kong

Employees: 22 in Hong Kong, 65 regionally

Offices: Hong Kong, Beijing, Shanghai, Singapore, Kuala Lumpur

Regional Competitors:

iHub - Opened two months before Pixel, but concentrates primarily on SE Asia (Jakarta, Singapore and Kuala Lumpur).

AdMax - SE Asian, with concentration on Philippines, Bangkok, Jakarta and Singapore.

Kevin Huang is founder and CEO of the Hong Kong-based Internet advertising company Pixel Media.

Kevin founded Pixel in the dotcom nuclear of winter of 2002 with an office of four people after he bought out DoubleClick’s Hong Kong business.

DoubleClick decided to sell out their Media business - that linked advertisers and websites - in order to concentrate on their technology for serving ads.

In retreating the region, DoubleClick offered Kevin their Singapore business, but he decided to concentrate on the Hong Kong market.

The gamble quickly paid off, with Pixel soon opening offices in Kuala Lumpur (Kevin is Malaysian) and then elsewhere around the region.

On July 10, 2006, the company listed on London’s AIM with an IPO price of 30.5 pence per share.

In a statement released to the AIM in January 2008, the company claimed status of “the most geographically diverse independent digital advertising sales network in Asia.”

The company added: “Monthly ad impressions and unique user reach across the ad network in the region has grown to approximately 4.5 billion and 700 million respectively up from 3 billion and 339 million a year ago.”