Justin Randles, founder of Marketing Magazine, trashtalks the competition in this video below, saying why you should read his recently launched publication and ignore his highly established main competitor, Media Magazine.

(With Marketing magazine fighting Media magazine it can get somewhat confusing. Can someone please tell these guys to think up more creative titles for their publications?)

Founded out of Singapore by Randles in 2002, Marketing Magazine is intended to attract marketing, advertising and media professionals in Asia. The publication has opened up market-by-market using an online first strategy. If the online audience seems to justify the investment, they launch a publication, as they recently did in Hong Kong in 2007.

Media Magazine, published by industry giant Haymarket, just doesn’t match the ambitions of Marketing Magazine, Randles said.

“Their approach is pretty much one magazine for Asia, whereas we treat each country as a separate and parochial market,” Randles said. “When we go into one market, such as Singapore, we really focus on the needs of our target audience in that particular market.”

In the second video, Matt Eaton, editor of Marketing Magazine for Hong Kong, explains his editorial approach to the market.

Update from Eaton: Marketing will soon be audited in Hong Kong. They currently claim a print run of 9500 mags for Hong Kong and added another 1116 email addresses added in China this week to make for a total of 8500 e-newsletters going out each weekday in Hong Kong and China

Anyone from Media Magazine available for comment?

More on Randles’ market-entry strategy in a previous posting Justin Randles: 4 ways the Internet has changed niche publishing.

This is a further installment of my postings on English language publishing in Asia.