When not updating his buzzmachine blog or writing a media column for The Guardian newspaper, Jeff Jarvis is a professor and director of the City University of New York’s Graduate School of Journalism. In the course of these activities he has lately been thinking a lot about What Would Google Do – so much so that he wrote a book with the same name.

Jarvis is also consulting editor of news startup Daylife and was the Creator and founding editor of Entertainment Weekly. Before getting passionate about the new media, he was a critic for TV Guide and People.

In order to truly know Jeff, one needs look no further than his comprehensive list of disclosures.