Comments on: Harry Hui: How Pepsi engages China’s youth http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/ Social Media in China and across Asia Wed, 08 Feb 2012 19:20:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: uggworld http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-15841 uggworld Tue, 03 Nov 2009 02:48:23 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-15841 Natural aging. Even if you put <a title="Laptop Battery" href="http://www.laptopbatteryclub.com" rel="dofollow" rel="nofollow"><strong>Laptop Battery</strong></a> away and never use it, Dell xps m1530 battery will die one day. Let me explain things a little bit more. You have to understand that, it doesn’t matter how good you care about your , it will lose performance and one day it will die. Of course, your <a title="computer battery" href="http://www.laptopbatteryclub.com" rel="dofollow" rel="nofollow"><strong>computer battery</strong></a> exploits will slow the process of aging of your <a title="replacement laptop battery" href="http://www.laptopbatteryclub.com" rel="dofollow" rel="nofollow"><strong>replacement laptop battery</strong></a>. In warmer environments, while the laptop is used and your battery gets warm, your battery will drain energy quicker. For this reason, the number one rule is: Keep your <a title="notebook batteries" href="http://www.laptopbatteryclub.com" rel="dofollow" rel="nofollow"><strong>notebook batteries</strong></a> cool. Natural aging. Even if you put Laptop Battery away and never use it, Dell xps m1530 battery will die one day. Let me explain things a little bit more. You have to understand that, it doesn’t matter how good you care about your , it will lose performance and one day it will die. Of course, your computer battery exploits will slow the process of aging of your replacement laptop battery. In warmer environments, while the laptop is used and your battery gets warm, your battery will drain energy quicker. For this reason, the number one rule is: Keep your notebook batteries cool.

]]> By: Alotofreshair AndbubblesOHui http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-7273 Alotofreshair AndbubblesOHui Wed, 26 Nov 2008 06:46:36 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-7273 More total hot air from Harry. It's amazing how so many people find him credible. He has never run a successful business ever. More total hot air from Harry. It’s amazing how so many people find him credible. He has never run a successful business ever.

]]> By: Damiano Vukotic http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-988 Damiano Vukotic Sat, 24 Nov 2007 07:50:24 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-988 Just back from Shanghai and the APA advertising agency/UK production company forum at Creek Art Centre and all around you you can see the fast pace of change is causing the youth to eat up and beginning to leapfrog traditional forms of advertising and embrace new interactive forms like UGC ads. I was in DDB Shanghai describing a interactive beer/sports mobile idea from Europe and all the Chinese creatives were much more interested in that interactive idea than traditional interrupted ads. Also another example is the Nike campaign by W & K Shanghai which four Chinese rollerbladed across the whole of China, including a desert. It was promoted with only two banner ads and generated huge WOM which caused over 11 millions hits and huge engagement with forums, blog posts and other UGC. The Chinese want to participate, that's the difference from our passive past. Just back from Shanghai and the APA advertising agency/UK production company forum at Creek Art Centre and all around you you can see the fast pace of change is causing the youth to eat up and beginning to leapfrog traditional forms of advertising and embrace new interactive forms like UGC ads. I was in DDB Shanghai describing a interactive beer/sports mobile idea from Europe and all the Chinese creatives were much more interested in that interactive idea than traditional interrupted ads. Also another example is the Nike campaign by W & K Shanghai which four Chinese rollerbladed across the whole of China, including a desert. It was promoted with only two banner ads and generated huge WOM which caused over 11 millions hits and huge engagement with forums, blog posts and other UGC. The Chinese want to participate, that’s the difference from our passive past.

]]> By: Charles Frith http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-979 Charles Frith Fri, 23 Nov 2007 17:37:20 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-979 The ad is a sweet idea though. More about tonality than the messaging. The ad is a sweet idea though. More about tonality than the messaging.

]]> By: Charles Frith http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-978 Charles Frith Fri, 23 Nov 2007 17:34:10 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-978 I'm just a little confused as to how media fragmentation translates into settling on two or three major themes? I’m just a little confused as to how media fragmentation translates into settling on two or three major themes?

]]> By: hanwei http://www.thomascrampton.com/media/harry-hui-how-pepsi-engages-chinas-youth/comment-page-1/#comment-507 hanwei Wed, 17 Oct 2007 06:19:53 +0000 http://www.thomascrampton.com/2007/10/16/harry-hui-how-pepsi-engages-chinas-youth/#comment-507 happend to see your video on techcrunch, the way of your reporting is very inspiring, as a Chinese business magazine journalist I really like reading your article. and by the way,the "contact me" link cannot be opened. happend to see your video on techcrunch, the way of your reporting is very inspiring, as a Chinese business magazine journalist I really like reading your article.

and by the way,the “contact me” link cannot be opened.

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