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Media

Gordon Crovitz: Dotcoms and Traditional Media

By thomascrampton ⋅ November 11, 2008 ⋅ Post a comment

For those looking to sell a dotcom to a major media company, Gordon Crovitz, former publisher of the Wall Street Journal, offers tips and thoughts in the below video.

After a long career in newspapers, Gordon has lately been spending a great deal of time in Silicon Valley.

The good news for start-ups is that traditional media companies are waking up to the need for new media and they are willing to look outside for what they need.

One example: Socialmedian.com - a start-up Gordon is advising - is trying to help people follow and find interesting news. This is good for consumers because it helps them find interesting stories and good for media companies because it shows them a new way for people to find good journalism.

For technology companies looking to attract media companies, they should experiment with ways to add value to existing content that add marginal extra cost.

For traditional media companies, investing in Silicon Valley start-ups can be a good way to stay on top of trends while also potentially finding a big winner.

How does Gordon follow news in this zone? Silicon Alley (in which Gordon is an investor) as well as Paidcontent.org, and All things D.

Interesting statistic: Your age is a good indicator as to how of your peers in the US read newspapers. 70 percent of 70 year olds in the US read newspapers; 30 percent of 30 year olds, etc.

Is there a role for English language publishing in Asia? Yes, but in a very different way from a generation ago when there was less freedom of expression throughout the region. Now there will be a more narrow specialist role around common zones of interest.

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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...