Future of Media in the New Global Economy

Mar 21, 2009

The global economic crisis has added new and unprecendented pressures to the media industry.

Already reeling from the pace of change brought by the Internet, media companies around the world now face further economic pressures.

What will happen and what can media companies do?

I look forward to moderating an event in Hong Kong on this topic that includes quite a few media heavy-hitters.

Organized by the Society of Publishers in Asia, the event starts with a keynote by Marcel Fenez, head of the global entertainment and media practice of PricewaterhouseCoopers.

Marcel will: “Share his insights and global findings on the impact of the downturn on media: Will digital migration accelerate? How do you manage in this environment? What are the short and long-term strategies for future success?”

I will then moderate a discussion on the future of media with these panelists (Click on their names for more details):

Thierry Halbroth, senior Creative Director at McCann Worldgroup
Christine Brendle, MD‐Asia, Dow Jones Consumer Media Group
Edmund Lee, Partner, Advisory Services, PricewaterhouseCoopers.
Michelle Kristula‐Green, President of Leo Burnett Asia Pacific

What would you like to hear from them? Any good ideas for questions very welcome.

Hope to see you there!

“The Future of Media Outlook in the New Global Economy”

Foreign Correspondents’ Club, 2 Lower Albert Road, Central, Hong Kong
12:00pm – 2:30pm, 1st April 2009 (Wednesday)

SOPA Members: HK$375
Members of Supporting Partners: HK$425
Non‐Members: HK$475

Book via: mail@sopasia.com or (852) 2572 2100

Discussion

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thomascrampton

Some of the questions I am thinking of asking.

Any more are welcome!

What is your outlook for the future of media?
Can traditional media companies adapt quickly enough, or will the major players change?
How many of the biggest media companies will be here in 5 years?
How will local language media in Asia survive? Will digital hurt them badly or does digital open up new opportunities for engaging the diaspora?
How can advertisers find audiences when so many media channels are closing off?
What will ad buying look like in 5 years time?
Will the fragmentation of audiences make advertising cheaper, because they are more tightly targeted, or more expensive because there are so many places to advertise?
What effect will the crisis have on digital? Will it drive people into digital for the accountability it provides or will the crisis make advertisers risk adverse and turn to more traditional channels?