Comments on: Exclusive: Matt Roberts on About.com’s launch in China as Abang.com

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By: Matt Roberts

Matt Roberts — Mon, 04 Feb 2008 09:40:02 +0000

Corbett,

We don’t have one – yet. But that’s a subject area very close to my heart, so I’m sure we’ll have one soon. If you have suggestions, please send them my way!

best,
Matt

By: corbett

corbett — Thu, 17 Jan 2008 12:21:47 +0000

Matt,
Who is the bangshou for the channel “jazz in China?”
Corbett

By: Matt Roberts

Matt Roberts — Wed, 16 Jan 2008 14:26:13 +0000

Hey Thomas,

Really enjoyed the post. Thanks for coming by and spending time with Wen-Wei and me. Sorry to take so long to comment – I’ve been traveling for the last couple of weeks and just catching up.

I hope you don’t mind if I toss in a few points of clarification:

1) About.com revenues for the first eleven months of 2007 were $88 million, not the $67 million you quoted (revenues for the first eleven months of 2006 were $67.9 million.) Thank you for this – it’s always nice to be able to let people know we actually made more money than they thought!

2) Our url is http://www.abang.com (we don’t use http://www.abang.com.cn). The whole .cn thing felt redundant, so we stuck with the simpler (and hopefully easier to remember) “abang.com.”

3) Our guides or “bangshou” aren’t really bloggers. The typical (if you can use the term typical) About.com guide/bangshou is a grassroots expert with a passion for his/her area of expertise and a strong dedication to sharing his/her insights and experience with others. To that extent, they’re similar to bloggers.

What makes the guides different is that their focus is on helping people build a core of knowledge in a given area, with a heavy emphasis on fact rather than opinion. Little of the content is time sensitive or even date-stamped. Guides build their areas starting from the foundations of a subject matter, then build upward. I like to think about it as the modern version of the old craft system of “master/apprentice,” albeit more of a “master-on-demand.”

Guides, for that reason, need to be a bit unique, people who are independently active in their areas of expertise and yet really pride themselves in helping others, making them the experts. And because we put great effort into inviting only the best “bangshou” in each topic area, the About.com site is very different from an open blog platform.

One of the things I love most about this job that has been kind of an unexpected bonus is the discovery that China is chock full of experts on a huge variety of topics. These are really passionate people, and I’m having a lot of fun getting to know these folks and helping them channel their expertise into an online format that’s accessible to the widest possible audience.

Let me know if you know anybody who you think might fit the bill for one of our bangshou.

Best,
Matt