About: UPDATE: Change of speaker. I have organized a luncheon gathering on the future of media in Asia timed to coincide with The Society of Publishers in As... [Learn more]
David Ketchum
David Ketchum is CEO of Upstream Asia, an Asia-focussed public relations company with offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney and Taipei, as well as a branded affiliate in Tokyo.
Ketchum has worked for 23 years in branding, marketing and communications, including posts with Hill and Knowlton, Burson-Marsteller and Calvin Klein.
He is chairman of the Asia Digital Marketing Association; chairman of the Council of Public Relations Firms in Hong Kong; and author of Big M, Little m Marketing New strategies for a New Asia.
Adventures in PR: Singapore stops mock protest
About: How do you say Irony in Singaporean? (Irony-lah?) A mock-protest in Singapore by bone nutrient brand Anlene backfired when police intervened, Adoi rep... [Learn more]
Upstream Asia
About: Upstream Asia is Hong Kong-based Asia-focussed public relations company with offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney and Taipei, as... [Learn more]
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