China, Internet and new media seen from Asia
David Ketchum
David Ketchum is CEO of Upstream Asia, an Asia-focussed public relations company with offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney and Taipei, as well as a branded affiliate in Tokyo.
Ketchum has worked for 23 years in branding, marketing and communications, including posts with Hill and Knowlton, Burson-Marsteller and Calvin Klein.
He is chairman of the Asia Digital Marketing Association; chairman of the Council of Public Relations Firms in Hong Kong; and author of Big M, Little m Marketing New strategies for a New Asia.
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