China
China’s Internet rarely links to foreign websites
The world is not so flat after all!
Only six percent of the Chinese Internet’s hyperlinks leave China’s webspace.
The above chart was based on a study of 40 million external links on 5 million pages of 15,000 sites in China.
Professor Jonathan Zhu of City University of Hong Kong led this research into Chinese hyperlink behavior, which I came across on Tobias Escher’s excellent blog.
Escher qualifies the national/provincial distinctions based on a conversation with Zhu: “While this figure is more or less robust he tells me that the distinction between Home vs. Other provinces is still preliminary as it is based on geo-IP location. This might tell you where the server sits but not necessarily much about the “location” of the websites its been hosting. Therefore they are now trying to explore new methods including content mining.”
I corresponded with Professor Zhu, who said he would alert me when further results come out in a few months.
Technorati Tags: China, hyperlink, Jonathan Zhu, Tobias Escher
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
Tom, don’t you know. All truth is in China…
I find this stat meaningless without more context. What is the percentage from US sites? From German sites? From French sites? What about the language issues?
Good question! I want to know the same. Let me know if you find anything.
There’s a good analysis of this finding on Blognation.
Well, asking the obverse question is obvious: what percentage of foreign websites link to Chinese websites?
“China Law Blog” has a point.
That stat IS useless without context. What if 98% of US links link to other US sites? — sounds plausible to me…
I am trying to advertise my English program on the internet in China. My website can’t be opened in China and together with a Chinese speaking friend we have been contacting various government offices in Beijing with no success. Does anyone know about the process for having a foreign website approved in China? Content is not the issue and perhaps this is a technical issue?
Thanks for any feedback…
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