Angela Mackay on ftchinese.com reaching one million users
Apr 3, 2008
Angela Mackay, executive director of the Financial Times Asia Pacific, announced today that the Chinese-language ftchinese.com, which was launched in mid-2005, has now reached one million registered users. Users are not charged for using the website, but in the below video she hints at how the company plans to make money from the site.
Other things of note in her speech to IFRA’s Publish Asia conference in Macau:
* The average Financial Times subscription has lasted for 13 years. (Shows incredible loyalty and the importance of not alienating longtime readers)
* The FT cover price was raised twice in the last year, but circulation still increased.
* FT has an interesting take on whether to charge for site usage: Free up to 30 articles, then you must subscribe.