Anyone want a great Social Media job based in London?

Reports to: Chairman of Ogilvy Group

Profile
Ideal candidate is an experienced, visionary, results-focused strategist / leader with a strong background in digital and social media, and solid marketing and business skills

At Ogilvy we believe the uptake of social media and how this is influencing new consumer behaviour has, just as digital, an impact on all marketing communication disciplines – brand building and advertising, demand generation and customer relationship management, shopper activation, and of course reputation management and PR.

As such the Head of Social, Ogilvy Group, needs to be an action- & results-oriented evangelist, networker and business leader who can work across the different Ogilvy Group companies to develop, connect and drive progress on social capabilities that will impact the solutions we develop for clients as well as grow Ogilvy revenue and reputation.

He/she hence needs an agency background, comprehensive digital marketing knowledge and broad as well as in-depth expertise in social media marketing in all its aspects – incl. influencer outreach and engagement, conversation monitoring and response, earned media and seeding strategies, social network community activation and management, social media campaigns, etc.

He/she will need to work closely together with OgilvyPR’s 360 Digital Influence team, part of an international network that has been spearheading the agency’s social capability.

He/she will also work with planners, digital strategists, creatives, account teams and their clients to create a vision for the role of social in clients’ digital and/or marcom strategies and initiatives, based on understanding of clients’ brand, business and marketing challenges & opportunities. He/she must be able to both inspire and convince internal agency teams and clients. This person must have a track record of delivering results and being valued by agency teams and clients.

He/she will routinely be part of new business and hence should be an experienced presenter, driven to bring in new opportunities for the agency. He/she will need to work their own network to identify opportunities.

He/she also has a thought leadership role inside the company and outside. Inside, he/she will support the training mission to spread knowledge and skills in social throughout the agency. Outside the company, he/she is encouraged to participate in any number of thought leadership activities so long as they are focused on tangible business development opportunities. These include: blogging, speaking at conferences, performing client workshops, serving in relevant associations and organizations.

Responsibilities
· Identify the social growth opportunity for the agency and develop a roadmap to deliver
· Identify social capabilities the agency needs to offer beyond what is in place and drive the development of these in collaboration with the different Ogilvy Group companies, leveraging similar initiatives across the Ogilvy network
· Connect and promote the different social capabilities across the Group
· Create opportunities for Ogilvy thought leadership and innovation in social
· Lead internal or client training programs around social
· Create and package best practices, case studies and trends in social for training and client use
· Understand global social media trends and local market realities and approaches to social media
· Partner with planners, digital strategists, creative and account teams to develop, present and implement social media strategies and initiatives
· Contribute to new business efforts

Requirements
· 8+ years minimum in senior account/client leadership position
· 6+ years senior digital and social marketing experience
· Knowledgeable at many aspects of digital marketing
· Participant in social media – not just pundits or theoretician, but a practitioner and ideally already a thought leader in social media space
· Ability to develop insights into social media uptake and plan effective strategies accordingly that will grow the client’s business; It is not enough to talk the talk, we want someone who can develop proposals that will sell.
· Significant new business experience and ability to create and deliver inspiring and persuasive presentations, proposals and POV
· Able to build rapport with clients, manage client expectations and grow trust and respect
· Ability to train and mentor other senior account staff
· Excellent written and verbal communication
· Passionate, curious, results-oriented, team leader and player.

Interested? Please contact jethro.ferguson at ogilvy dot com